FAQ

Why does my company need Search Engine Optimization (SEO)?

By using our service, we can help your business gain the attention of potential customers that would normally not have the opportunity to view your site.  Utilizing all the available methods of getting the customer’s attention and directing them to your site is the key.  Through various means, we are able to provide services such as linking, reviews, blogging, and more to generate traffic to the business website.

Are Social Media websites free?

Many social media websites and networks are free; however, developing an effective social media campaign for business is a time consuming and delicate process. Hiring a professional to establish and maintain your companies online presence is a smart move for every business owner. Not only does social media now require search engine optimization, but it also involves image branding and B2B networking.

Do you build websites?

As a complete marketing company, Flux employs industry leading web developers, graphic designers, and web design professionals. We are excited to have the opportunity to provide great websites to each of our clients. With a background in the basics of marketing, each website begins with intense marketing research. Why build a website, if you don’t plan on marketing it? That’s why we believe that every site should start with keywords, image branding, and professional content development. Contact a Flux Marketing Professional today to learn more about our website development services.

What is web hosting?

The information, files, and software that are used to develop each website must be stored on a hosting service. At Flux Creative Marketing, we provide hosting services to our clients and are excited to manage your website and the files/data that have developed it.

What should I name my website?

Choosing a domain name for your company’s website is an important point in the development of any business. Though many companies have already created a company name and brand, this name may not be the best domain name for marketing purposes.  It is important that your domain should reflect what you do, not necessarily who you are.  You may have the option to use your products or services when choosing a domain name rather than the name of your company. This is a strategy used by industry leaders throughout online advertising.

What is my website’s quality score?

Each website is scanned by Google and the other major search engines and given a “Quality Score”. This score factors in the “friendliness” of your website. Many factors are addressed when deciding on this score including coding practices, rich media (videos & flash players), load time, meta data, and content. This score directly relates to the success of your SEO campaign as well as the placement in PPC advertising.

What is a banner ad?

Banner Ads, or display ads, are the animated image advertisements found on “content” websites. These websites include shopping sites, video sites, blogs, and other popular web networks like Facebook, LinkedIn, and Myspace.

I want my website built in Flash. What do you suggest?

Though Flash is a great and versatile program, unfortunately Flash is not usually compliant with the search engines coding requirements. We offer an opportunity to develop your website with Flash elements, in order to keep the illusion of a fully flash functioning website. With this process, we are able to keep the meta data and content intact and readable by the search engines, while still providing a slick website design.

How will I see the results of the SEO?

Results of an SEO campaign can be seen through the page rank results in your website throughout the search engines, as well as feedback from the networks that your website will be linked to. While moving forward in the search engines is often a primary concern, Google is now providing an opportunity to be on the first page for images, videos, and even real time results through Twitter. We aim to achieve results across the spectrum of search engines as well as social networks.

Can Flux place me on Google Maps?

Yes, Flux marketing professionals can provide you with placement on Google Maps, as well as tailor a campaign that will move your website forward organically in the map results for your local area.

What is Pay Per Click (PPC) Advertising?

Pay Per Click advertising can be seen on search engines, as well as websites that are a part of the Google, Yahoo, or Bing networks. PPC ads are usually seen on the top or right hand side of search results based on specific keywords that the user is typing into the search engine.